Warning – Your Website Needs Attention

by / Wednesday, 01 April 2015 / Published in Advice
Warning

Websites can be a very useful tool for any business. However, when your website is neglected, has errors, and contains misinformation it can become hazardous to your business. Customers visiting your website may call the wrong number, get directions to the wrong location, or see outdated pricing and menu options. These are just among some of the most common website hazards that we see on a daily basis. Complete the checklist below to make sure that your website is up-to-date!

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Contact Information

This is by far the most important section. Potential customers use this information to get in touch with you and find your business. If these customers are getting the wrong information, from your website, you may be losing out on their business.

Are all of your Phone Numbers accurate? This includes your main phone number, fax, emergency service numbers, etc.
Do you have your email address listed? If so, is it the one you check regularly?
Is your address recent? Did you open a new location since your last website update?
Is your contact form functioning correctly? An easy way to tell is to send an email and see if you receive it.
Are your hours correct? Office Hours let customers know when you are open!
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Services Offered and Pricing

Potential customers view your website to see if you offer the services that they need at a price that they can afford. If your website does not have the services that you currently offer or your prices are outdated, you could be losing money and potential customers.

Are your services listed on the Home Page? Do you have links to specific pages that discuss the services that you offer?
Can customers easily inquire about the services that you offer? A request a quote form allows customers to get in touch with you.
Do you have your prices listed online? If so, have your prices increased or decreased since the last time you updated your website?
Do you guarantee low prices or have a special offer for your online customers? Make sure that your online offers are still valid.
Do you have a portfolio? If so, have you included recent work and made sure that you still want to showcase your older projects?
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Other Common Website Errors

Broken links, missing images, and buttons that do not work seem to be very common throughout the world wide web today. You want to make sure that your potential and returning customers have a wonderful and easy experience when they visit your website. This allows potential customers to be able to get to the information they need quickly.

Do you have broken links? The easiest way to tell is to go through your website and click each link.
Do you see broken image icons throughout your website? Make sure that all images link to the appropriate place as well.
Are the buttons on your website functioning properly? Customers click on these the most!
Is your blog still being utilized? An outdated blog makes your website seem neglected and may be doing more harm than good.
Is your website still functioning properly? Make sure that toggles, accordions, sliders, and all other information still loads.

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