Case Study
Manufacturing Website Design for Basilius
Developing a manufacturing website built to scale the business.
Project Scope
Web Design
Website
The Story
For manufacturing businesses, long-term growth depends on attracting and retaining the right clients. Basilius needed a website to represent their brand and capabilities to build long lasting client relationships.
- Basilius is a family-owned manufacturer delivering injection molding parts to a variety of industries.
- They partnered with IDS for a new website to boost the Basilius brand, their strengths, and their leads.
- IDS developed a comprehensive manufacturing website design that serves as a high-impact marketing piece and educational database to bring in new clients.
Goals
Basilius needed an upgrade in multiple departments. They needed to present their brand in the best way possible, display their services in a more straightforward way, and increase their lead generation.
- Create a visual identity that highlights Basilius's strengths as a premium-quality injection molding business.
- Build informative pages that showcase the capabilities of Basilius and encourage users to request a quote.
- Design the site to be tailored to their customer demographics and be optimized for mobile.
See How We Can Transform Your Website.
Web Development for The Manufacturing Industry
Our web development process starts with research into the your business, strategy, competition, and how to excel in your industry. Since every industry’s needs are different, it was essential Basilius’s user experience aligned with its clientele. By working with the Basilius team throughout the project, we built website a design that Basilius can stand behind and resonates with their customers.
Basilius required a high-performing, lead-focused website for the manufacturing industry. To achieve this, we analyzed effective site structures and navigation patterns used by top manufacturers. We organized their information into dedicated Services and Industries sections, ensuring that their variety of customers can find the details they are looking for.
Reaching Their Target Audience
A business can’t grow without attracting new customers. We designed the Basilius website to appeal to companies seeking injection molded parts. Injection molding can reference several if not hundreds of different topics, each with its own set of questions. To address these questions directly, we created the Basilius blog.
Through search engine optimization, each of these articles has been strategically tailored to reach potential clients when searching on Google. These articles expand Basilius’s online visibility and helps capture niche customer segments that otherwise would not have discovered the company.
Is your content appearing on Google’s front page? IDS offers online marketing and search engine optimization services to get your website in front of more eyes.
Custom Manufacturing Website Design
Your website is the way the majority of potential customers first interact with your brand. It should not only match your company’s look, but also meet the expectations of your site’s visitors. Any business can claim they produce quality products. Setting yourself apart from the competition starts with a customer’s first click onto your website.
IDS designs websites with user experience at the forefront. Your potential customers should quickly be able to identify who you are what you provide and why you are the ideal choice for them. For Basilius, this meant clearly communicating their core services. We achieved this with keyword-focused product categories that align with their marketing strategies, combined with visual branding that’s uniquely their own.
Hitting Business Goals
IDS is Toledo, Ohio’s manufacturing website design agency that businesses locally and globally trust. We work with your business throughout the development process to ensure that the final product reaches your target audience and exceeds your goals. Basileus needed their online presence to generate more business, so we built the user experience to have the optimal marketing pipeline. Every page ends with a call to action, encouraging the user to request a quote and learn more.
Don’t leave your website visitors with unanswered questions. IDS works with manufacturing businesses to design and develop high-impact websites built from the ground up to generate leads and set your business apart from the competition. Focus on your manufacturing business while we focus on your website. Talk to our experts today.
Results
The Basilius website is the all-in-one home for discovering the industries Basilius serves, and learning about injection molding and mold building. Their new site is both educational and a high impact marketing material which actively generates new leads.
- Boost in Organic Search Traffic: Educational blog posts are optimized for search engines, increasing visits to the site.
- Increased Brand Cohesion: The website branding now aligns with other digital and physical marketing materials.
- Blog CMS Launched: New articles can be posted to educate their customers and increase their search visibility.
Final Thoughts
Working with Basilius was an opportunity for us to showcase their long-standing expertise through a sleek, impactful website. Through this project, we gained insight into how to connect with the manufacturing industry through targeted content and strong brand storytelling. We’re proud to have partnered with Basilius to design a website that supports their growth and strengthens their reputation for quality.
Get a Website That Delivers Real Results.
By identifying key areas to grow their customer base, Basilius is staying ahead of the competition with a website built to scale their business.