Case Study
Powering Growth for Dotnet Technologies
Building a high-performance website that strengthens brand identity.
Project Scope
Web Design, Branding
Website
The Story
Staying on the forefront of innovation is imperative in the ever-evolving industry of cybersecurity and managed IT. dotnet recognized the need to upgrade their digital presence with a design that would set them apart from of the competition.
- dotnet technologies is a cybersecurity provider specializing in managed solutions for businesses.
- They approached IDS seeking a sleek, modern website that aligned with their new brand identity and sharped market focus.
- IDS delivered a high-performance website that reflects their expertise in information technology, and lays the groundwork for future expansion.
Goals
We approached the project by identifying goals for success. Keeping these in mind, we crafted a user experience that empowers users to explore Dotnet’s capabilities and establishes trust in Dotnet as a service provider.
- Creating a website that highlights their expertise and credibility.
- Designing a color palette to match the new brand identity.
- Developing stronger messaging to drive conversions.
See How We Can Transform Your Website.
Building Confidence for Local Businesses
dotnet covers a range of IT services, from server management and remote IT to phone systems. What sets dotnet apart is their proactive communication and tailored solutions. Their clients can focus on running their business while Dotnet handles everything behind the scenes. Our challenge was to convey this messaging clearly throughout the site.
Veterinary Clinics and Manufacturing are dotnet’s most commonly serviced industries. To address the unique needs of each industry, we created dedicated pages that highlight the experience dotnet has within that industry. dotnet’s IT partners are showcased on these pages, further building trust in dotnet as their all-in-one IT provider.
New Identity, New Look
With the new website came a new logo. dotnet supplied us with their new logo and we went to work developing a color scheme that matched the confidence of today’s top cybersecurity providers. Their previous website no longer represented the strength of their services. We delivered a bold, striking design with their signature blue highlights, creating a bold look that reflects dotnet’s forward-thinking approach.
Messaging That Converts
A website is nothing if it doesn’t drive results. dotnet’s new website stands as a testament to their expertise and range of services. Every headline, paragraph, and call-to-action was crafted to reflect their promise of transparency and reliability. These messages help potential clients understand exactly now Dotnet’s services deliver results.
Built to be Future-Proof
We designed dotnet’s website with the future in mind. As their services expand and their team grows, the site can evolve right alongside them. New services pages can be created, more industries can be added, and job positions can be added or removed at any time. As dotnet evolves as a business, its website will be there to match.
dotnet’s website also serves as a resource for prospective customers and current clients alike. We built robust templates within WordPress’s CMS so that the Tech Talk blog can be updated by dotnet’s team anytime, anywhere. The team shares the lastest news and IT advice, so that their clients can learn the latest in information technology.
Results
The finished product is a modern website with a bold look that brings dotnet’s brand vision to life. Built for performance, the site is optimized for conversions, designed for mobile devices, and easy to manage as the company grows.
- Strengthened Customer Trust: The new website showcases dotnet's thorough expertise and experience.
- Optimized Site for Conversions: Every page was crafted with targeted messaging to engage their audience.
- Enhanced Mobile Responsiveness: The new site ensures a user-friendly experience across all devices.
A Sharp Eye for Design
Interactive Design Solutions has been an incredible resource for us over the years, supporting us with multiple website builds and marketing initiatives. Their team is highly knowledgeable and brings a sharp eye for design and branding, ensuring every project feels professional and impactful. As we have undergone significant transformation over the last 5 years, IDS played a key role in helping us solidify our new brand and messaging, making our identity clearer, stronger, and more aligned with our vision.
— dotnet technologies
Progress Starts With a Better Website.
With a focused content strategy, dotnet is now better equipped to reach the right audience and turn visitors into clients. Let’s build the same pathway for your site visitors.