Case Study
Creating a New Brand Identity for Lucas County 911
Strengthening the online presence of Lucas County 911 with a mission-focused website.
Project Scope
Web Design, Branding
Website
The Story
When an organization comes to IDS in need of a new website, it’s not without reason. In this case, Lucas County 911 needed to expand the capabilities of their website. It needed to serve as a resource for upcoming events, featured news articles, and be a source of new telecommunicator applications.
- Lucas County 911 is the consolidated 9-1-1 emergency communications center in Lucas County, Ohio.
- They approached IDS seeking a faster, more professional website and a stronger, more defined brand identity.
- IDS delivered a modern website and refreshed branding to strengthen their public image and educate the community on 9-1-1 safety and the essential work of Lucas County 911.
Goals
We began by cross-referencing their current website and identifying key areas for improvement. Through research and industry analysis, we developed a strategy to inform users about the mission of Lucas County 911, and educate to the citizens of Lucas County.
- Introduce clearer messaging about Lucas County 911 Regional Council of Governments.
- Use stronger calls-to-action to drive appropriate visitor interactions.
- Bolder and more cohesive branding to build trust with users.
See How We Can Transform Your Website.
Spreading Awareness
In our research into 911 dispatch centers, we discovered just all that goes on behind the scenes to make the Lucas County 911 Regional Council of Governments operate from day to day and night to night. Countless service hours from telecommunicators, interconnected networks from the many cities and villages of Lucas County, and the promptness of the fire and police departments, combined so that the citizens of Lucas County can have hundreds of thousands of 911 phone calls answered every year. This dedication can go under the radar of the general public.
One of the primary goals of Lucas County 911’s digital rebranding was to put the organization into the public’s eye as the “first first responders.” We achieved this in two ways:
- Prominently showcasing local news articles that highlight Lucas County 911 Regional Council of Governments.
- Consistent, yet refined messaging about the organization that can help users to better understand their purpose and role.
Lucas County 911 gets periodically featured in local news articles that highlight their consistent service. These articles are now featured in a gallery on the new website, along with a link back to the original article. This generates a connection from the source to LC911, leading visitors to learn about the involvement of the organization in their community.
Another method to educate the citizens of Lucas County was by strategically placing information about the organization itself. In our research, we discovered that there was no place on their original site that plainly described the structure and goals of the organization. This could be a point of confusion for users, because not all counties have a consolidated emergency response center as Lucas County does. In our redesign, we made sure to clearly explain the services of LC911 on the homepage and on the About us page.
Calls-to-action
Lucas County 911 Regional Council of Governments is frequently seeking new applicants to join their team of telecommunicators. On their old website, this motive was not made clear. When going into the design process, we knew that this was a priority. The new site conveys the importance of operating as a team, and offers several ways for users to get in contact with LC911 through their career application, thank an operator, and request a speaker forms.
Strength and Security
Safety, compassion, and integrity are the pillars of LC911’s mission to serve the citizens of Lucas County. This needed to be conveyed in their branding as well, which was in contrast with the serious tone of their mission. Our designers crafted strong typography paired with dark reds and blues.
The core of Lucas County 911 is its telecommunicators. Their original website lacked a variety of imagery that visually represented the organization. Throughout the site, we’ve made them the prominent imagery to showcase their dedication and to feature the faces of those who answer every 9-1-1 call.
Results
Through meetings and close collaboration, we refined the final details to bring the website to both the client’s expectations and our level of quality. It’s the representation of 9-1-1 operations and a source of public safety information for its community.
- New Visual Identity Launched: Lucas County 911's refined branding promotes safety and security.
- Increase in Brand Cohesion: The online presence now aligns with their physical marketing materials.
- Blog Platform Implemented: New articles can be posted to promote community engagement.
Exceeded Our Expectations
— Lucas County 911
Get a Website That Delivers Real Results.
We helped Lucas County 911 build a stronger brand and modern website through strategic design. Let’s create the same success for your business.