Targeted, Results-Driven

Marketing

Marketing isn’t just a message, it’s your identity. By developing customized strategies and campaigns, we can effectively communicate your unique identity to your target audience.

You know your business the best. That’s why IDS works with you to convert your identity into action, and action into results.

Top Notch

Interactive Design Solutions has been wonderful to work with over the past year. IDS was always top notch when it came to the redesign of our website. They were extremely professional and listened to our ideas and vision for the new site. Highly recommended!

- Sandusky County EDC

See How We Can Transform Your Marketing.

Insight-Driven

Marketing Audit & Strategy

A comprehensive analysis of your existing marketing efforts including website analytics, social media, email marketing, and advertising.

You deserve a clear picture of where your marketing currently stands. We’ll give you recommendations for where to take the next steps based on your budget, whether it’s refining your messaging or launching a new campaign.

Tailored

Search Engine Optimization

Target the terms your audience actually uses. We optimize your online marketing efforts through targeted keyword research to boost your visibility to search engines.

We track how your marketing and website content is being discovered and how users are interacting with it. Then, we adjust our strategy to keep your business ahead.

Timely & Targeted

Email Marketing Automation

Entice readers and connect with your audience. We create and automate email marketing campaigns designed to drive conversions through strategic messaging.

Keep your emails out of the trash. Our marketing experts know how to make that great first impression and optimize campaigns based on user engagement.

Performance-Focused

Pay-Per-Click Campaigns

Pay-per-click campaigns are designed to reach your target audience while maximizing your monthly advertising budget. They’re efficient, measurable, and scalable.

Reach new visitors with content built to convert. With banner ads, landing pages, and more, we can scale your online presence to drive instant traffic and ROI.

Strategic

Social Media Marketing

Grow your audience on the social networking platforms they use the most. Social media marketing is the optimal way to drive traffic and turn likes into leads.

There’s more to it than posting photos. Our marketing strategies build brand personality, engage with your followers, and create content that boosts conversions.

Cross-Media

Social Brand Monitoring

Your impact extends beyond your social media profiles. We track your brand mentions, online reviews, competitor status, and keep you in front of social interactions.

We monitor how you stack up against the competition and keep you in the loop. You’ll be the first to know of new marketing opportunities and trends in your industry.

Insights

Whether you’re looking to boost your outreach with new engagement strategies, improve search results, or anything in between, our blog is built on years of hands-on experience. Here’s some knowledge we’d love to share.

How Many Keywords Should A Website Have?

5 Steps To Improving Your Marketing Operations

You Won’t Need A Social Media Management Company If You Do These 4 Things

What marketing strategy should I use?

Content, SEO, SEM, PPC, social media, influencer, affiliate, email, print, direct mail, guerrilla, inbound, word of mouth, networking, the list goes on. The truth is there are a million different combinations of strategy you could use to market your business. The good news is we are well versed in these strategies and are prepared to help you find the right one. Our marketing process isn’t standardized. We take the time to learn about your business, goals, existing brand, and more. Allowing us to craft the perfect strategy just for you.

How much should I spend on marketing?

There is no one size fits all answer. The spend required for a successful marketing campaign depends on the platform, method, the campaign itself, and your goals. If you’re uncertain about what you should spend or how to market, we’d be happy to provide a free consultation and lend our expertise.

What marketing services do you provide?

While AI is growing at a rapid pace, the best marketing still requires the human element. Sure, AI can help craft social posts, or write outlines for blogs or videos. However, when it comes to understanding your business and crafting a strategy, AI often falls short. AI may run the world some day, but for now we suggest leaving your marketing in the hands of human experts.

What is a good Return on investment (roi)?

A “good” ROI will often be one that works toward your primary marketing goal and will differ based on what you’re trying to accomplish. Not all ROI is created equal. For example, if you’re goal is to generate more leads, ROI can be calculated by looking at the total number of leads generated and the cost to do so.

However, while trying to generate new leads you may also build brand recognition. This is still ROI, but it may not be as useful to you right now as a new lead. We make it a point to discuss ROI, goals, and expectations before we begin any marketing efforts. This provides specific targets to ensure you’re getting a great strategy and solid marketing efforts from day one.

Can I use AI to run my marketing?

Will content marketing help me grow?

Content marketing including articles, videos, podcasts, and social media are a great way to showcase your expertise and build brand recognition. However, content marketing is a long-term commitment that is often resource intensive. If you’re uncertain which marketing strategy would best suit your current business goals, simply contact us and our marketing strategist will reach out.