Case Study
Elevating the Brand Perception of Spanesi
Elevating brand perception and quality for automotive repair equipment.
Project Scope
Web Design, SEO
Website
The Story
While many collision repair equipment manufacturers have stuck with the same approach for decades, Spanesi has taken a different path. With a focus on research, innovation, and product testing, they’ve become a forward-thinking leader in the industry.
- Spanesi is an industry leader in automotive collision repair equipment trusted by professionals around the world.
- They partnered with IDS to create a showstopping website that reflects the strength of their brand.
- IDS developed a new website that highlights Spanesi’s cutting-edge equipment and boosts their visibility in search engine results.
Goals
Spanesi needed stronger brand recognition and greater market reach through their website. They came to us with clear goals for success.
- Showcase the Spanesi 360° product lines more effectively.
- Create a consistent experience across multiple regions, with the ability to expand.
- Drive lead generation to boost sales.
See How We Can Transform Your Website.
Same Products, New Presentation
When it comes to selling equipment, presentation matters. Spanesi’s products are built to perform to the highest degree of precision, and their website needed to reflect that. Many of the other collision repair brands lack visual appeal or a compelling reason to stand out. Spanesi sells premium equipment, so the presentation of their products should match that level of quality.
We redesigned Spanesi’s product pages with a dark theme that highlights their equipment in a more engaging way. Detailed product information helps users understand how each tool works together to create a revolutionized body shop. To improve navigation, we built a responsive mega menu that lets users see product images right from the menu. The entire catalog is now better organized, more visual, and more intuitive to explore.
An International Reach
With distribution locations in eight countries spanning three continents, Spanesi’s impact on the collision repair industry is revolutionizing the world. With this comes the challenge of designing a website that can respond to the different offerings and needs of Spanesi’s regions. Certain products are available in some regions but not others. We achieved this by developing multiple versions of the site, which can be edited to match the needs. Users select their language, and their local content will be automatically served to them.
Engaging and Converting
Spanesi differs slightly from the competition in that their products are not available to purchase directly from the site. Their strength lies in how their equipment works together, with shops often adopting multiple systems for a streamlined repair workflow.
We structured each page to tell a story, building a strong case for how Spanesi equipment can transform their operations. As users move down the page, learning all of the features of a product, they gain a better understanding of how the equipment would benefit their bodyshop. The website is accented with bright call-to-action buttons encouraging users to experience the Spanesi difference.
Reviewing our Goals
Results
Though research, analysis, page testing, and collaboration across international teams, we delivered a global site that reflects Spanesi’s comprehensive goals.
- Optimized Site for Conversions: Every page was crafted with targeted messaging to encourage engagement with their audience.
- Higher Search Visibility: Spanesi's collision repair equipment ranks higher in search results, increasing their reach to customers.
- Improved Domain Authority: The new site's performance and structure helps solidify Spanesi as a leader in the industry.
Exactly what we needed!
The new Spanesi.com is exactly what we needed to better represent our brand. IDS took the time to understand who we are and what is important to our brand then brought it to life with a clean, modern, and easy-to-navigate site that feels true to Spanesi. The attention to detail, responsiveness, and professionalism throughout the process made it a painless experience. We are already seeing the difference in how customers engage with us online. We asked, IDS delivered, and I couldn’t recommend them more.
— Spanesi
Get a Website That Delivers Real Results.
With a refreshed brand presentation, Spanesi is now positioned as a top-tier provider in the collision repair industry. Let’s create the same kind of transformation for your business.