Case Study
Construction Website Design for Visscher
Building a website that matches the quality of Visscher’s craftsmanship.
Project Scope
Web Design
Website
The Story
Visscher Construction & Restoration, Inc. is a family-owned construction firm in Ludington, Michigan. As they have grown over the past decade, they have built a reputation of trust.
- VIsscher Construction & Restoration, Inc. has served the Western Michigan area with precision construction and disaster restoration.
- Unfortunately, their website didn't reflect the same level of dedication as their own work.
- In need of a service-oriented redesign, Visscher chose IDS as their construction website design company.
Goals
Without a clear goal, a website is directionless. Before starting this design, we worked with Visscher’s team to establish the project objectives. A few goals stood out immediately.
- Show the company's eye-catching projects by showcasing their portfolio throughout the site.
- Rebrand the entire website to create a more formal, professional feel.
- Establish trust by utilizing Visscher's numerous testimonials on every page.
See How We Can Transform Your Website.
Why This Construction Company Needed a Website Redesign
There were several aspects of the website that needed an overhaul. First, the visual design was outdated. Every page used a text heavy approach, limiting the amount of visual proof that users could see. For customers choosing construction businesses, seeing proof is everything.
Second, the site needed a major schema overhaul for search engine optimization (SEO). Google prioritizes websites that that use proper keywords and follow the H1, H2, H3 format. We focused on high-traffic keywords and effective page structures. The new website pages are easier for Google to process and for users to scan through.
Third, the Contact Us buttons needed improving. Call-to-action buttons should meet the user where they are in the buying journey. That means using verbiage that matches the construction service page they are on, and the needs the service is addressing.
What Makes the Best Construction Website Design?
If you run a construction firm, your online presence matters. A construction company website design needs to prominently display the firm’s services and accurately convey the steps involved in each service. Our team found that these key things separate the best construction websites from the average contractor site:
- A visuals-first homepage: Ugly, bland images ruin a customer’s first impression of a business. The customer should be wowed by your company’s work. For construction firms, this means using eye-catching photography showing proof of great craftsmanship.
- Client testimonials: Website visitors should immediately be able to tell that your business is loved by your past customers. If a competitor’s website has great reviews and yours doesn’t, your reputation is at risk.
- A strong project portfolio: Detailed case studies go a long way in building trust in your customers. People shouldn’t have to guess whether your team can handle a project. Posting proof of every project helps your client relationships start on the right foot.
- Lead-generating service pages: Your service pages should answer the real questions asked by your potential clients. Each page needs to explain the service in detail, outline the process, and encourage the user to contact the company.
Choosing the right web design agency is key to growing your business. Look for examples of strong visuals, effective designing services, and construction industry experience. An agency such as IDS can transform your existing site into a custom website design showpiece.
Our Step-by-Step Process for Website Design for Construction Firms
Web design projects are completed in stages. We’ve refined these stages over time to maximize time management and efficiency. Here’s how we approached this rebuild for Visscher, while keeping them involved every step of the way.
- Client Team Consultation. We start every project by sitting down with our clients to establish the goals for the new website. The more diversity of input we receive during this consultation, the better. We outlined Visscher’s objectives, so we could design a solution that reached all key metrics.
- Content Strategy. Our team examined the areas where their previous website was falling short. For Visscher, their website lacked compelling images and portfolio projects. Our notes on these guided our design.
- Design. We created a visually appealing, brand-forward user experience that put Visscher’s work on display. Their new pages used formal typography and high-quality photographs that established trust in their work.
- Web Development. The site was built to be fast, user friendly, and eye-catching. Beyond integrating the visual designs, our team optimized the site schema to improve Visscher’s SEO, so that their pages show up higher in Google search results.
- Launch. Leading up to the launch of the website, we walk our clients through the process of making updates to the website. Our team showed Visscher the steps for adding new portfolio projects and blogs to their site.
Depending on the industry, the steps in the web design process can vary. Our team is well-versed in a variety of industries, from construction and farming to manufacturing and cybersecurity. Want to know more? Let’s chat.
Do I Need a Restaurant Builder?
You may have heard of restaurant website builders. These builders vary from one-page templates to entire ordering systems.
Integrations
Matterport
Visscher elected to use Matterport walkthroughs for their portfolio. Users can navigate through their completed builds in real time, right on the Visscher website.
Social Media
For a family-owned business, connection is everything. The website's blog and social media offer a glimpse into their construction process.
Portfolio Pieces
We implemented a gallery of their work, from commercial construction to home additions. Users will find proof of success that match their construction need.
How We Made Visscher Stand Out
Website design for construction company pages follow a common format; service name, details, and the phone number to call. But this project required a higher attention to detail. Visscher wanted to wow their potential customers by displaying high-quality images with high-impact wording. Each service page emphasizes Visscher’s long term approach to each project and gives visual evidence of their achievements.
The pages end with an eye-catching call to action that displays the relevant contact information: their phone number for emergencies, and their contact form for inquiries. Our team crafted each page to elevate the Visscher brand while still aligning with their existing marketing strategy.
Do I Need a Restaurant Builder?
You may have heard of restaurant website builders. These builders vary from one-page templates to entire ordering systems.
Results
Visscher’s new website is live, serving Western Michigan today. Their customers can look through past projects in an easy-to-find portfolio. Visscher’s team members can easily edit and update the website.
- Established Trust: Client testimonies are featured throughout the site, including on a dedicated testimonials page.
- Built Framework for Portfolios: The new site launched with a dozen new portfolios, with templates for easy additions.
- Created Distinct Branding: Visscher's navy blue branding now stands out from the competition in formality and class.
Great Communication!
IDS helped us design a website that represents who we are and what we do. We were able to see things progress through the steps, with a link where our team was able to communicate, share photos and other important information for the development process.
— Visscher
Get a Website That Delivers Real Results.
With their new website from IDS, Visscher Construction & Restoration, Inc. now has the digital tools to succeed online. If your construction company needs a new website, you know who to call.