Case Study
Automotive Repair Website Design: CSG Customs & Collisions
Setting the standard for trustworthy automotive repair in Southern Ohio.
Project Scope
Web Design
Website
The Story
Body shops need to stand out from the competition. CSG Customs & Collisions came to us in need of a new website to showcase their expertise and build trust with their customers.
- CSG Customs & Collisions is a full-service body shop in Southern Ohio. They offer a variety of services including collision repair, restorations, and dent repair.
- They came to IDS looking to boost their website's look and better showcase their services.
- IDS delivered a website with refreshed branding that matches CSG's bold voice, and visually presents their services to engage their customers.
Goals
We approached the project by identifying goals for success. The CSG website would need expansive increases in text, images, and branding to boost users’ trust in their capabilities.
- Upgrade the CSG website with new, bold branding to reflect the straightforward approach of the body shop.
- Accurately showcase CSG's expanded services through visuals and page content, building trust in the brand.
- Encourage users to book an appointment through targeted call-to-actions to bring in new customers.
See How We Can Transform Your Website.
Creating the CSG Brand Identity
Our goal for this project was to create a thoughtfully designed website built to outperform CSG’s competition. We paired a new deep red color scheme with strong typography to match their confident, no-nonsense approach to collision repair.
Anyone can need collision repair at any time. Because of this, we designed the website with user experience in mind. CSG’s new website is accessible on both desktop and mobile, and accessible for users with disabilities and impairments.
High-Performing Service Pages
CSG Customs & Collisions covers more than just repair services. Their team handles auto glass, ceramic coating, color matching, and restorations. Body shop web design isn’t just about promoting a single service, it requires a comprehensive content strategy. Our team achieved this by writing specialized content for each service and creating a unified message for potential customers.
Customers also deserve to see the craftsmanship behind the results. We implemented high quality images to visually showcase CSG’s expertise through action shots and before/after photos of their vehicle restorations.
Our Approach to the Automotive Industry
Only the best automotive website design, period. That’s our approach to the automotive industry. Our websites are built from scratch to be user-friendly and effective at achieving their goal: getting your customers through the front door. If your body shop isn’t showing up in the top results on search engines like Google, then your website needs some major upgrades.
At IDS, we work with you to create an online presence that matches your business and tells your story. Our team crafted a storyline for CSG Customs & Collisions that emphasized their commitment to quality and customer trust. This messaging sets them apart from their competition by positioning them as the most trusted collision repair shop in the area.
Why Automotive Website Design Matters
There’s more to auto repair website design than relying on an old template. Your website is the primary way people find out about you. Establishing trust through credible, well-written content is key. This is especially true for younger generations who tend to value trust in brands more than older generations, according to a recent Edelman survey.
Along with well-written content, search engine optimization is crucial. Your website must be designed well for it to be promoted by search engines. The more often your website appears in search results, the more potential customers find your business when they need it most.
Are you struggling to attract new customers? To grow and future-proof your brand, your website needs to be developed from the ground up to reflect your offerings. Your URL is just (if not more) important than traditional marketing materials. A custom-built website is the solution.
Trust the Experts for Your Auto Repair Website
Designing an auto repair shop website can be done in a few ways. There are website builders with website templates geared towards the automotive industry, but business owners should be wary of these options. The cookie cutter nature of these templates means that your website won’t have the distinct identity of your brand. More importantly, you’ll blend in with the sea of lookalike collision repair websites.
What a potential customer is in need of repair, your business needs to be #1 in their search results. Don’t let your competition’s websites overshadow your auto body shop’s skills. Trust IDS with your auto repair website design.
Want to see another automotive website example? Read how we upgraded the website of Spanesi, a leader in collision repair equipment manufacturing.
Integrations
Accessibility
Every business should be accessible for its users. We installed an accessibility widget so that users with disabilities can navigate the CSG website.
Online Booking
Online booking is an essential part of any service business, especially in the auto industry. With CSG's booking capabilities, users can book any service at any time.
Events Calendar
We installed a calendar integration for the CSG team to easily add events and for users of the website to see what's next for CSG Custom's & Collisions.
Results
By working closely with the CSG team to capture their full range of services, the new website is now live and serving customers.
- New Visual Identity Launched: The CSG website stands out with it's striking imagery and bold visuals.
- Improved Customer Trust: Page content was written to emphasize CSG's commitment to honesty and quality.
- Boosted Website Capabilities: The new site expands upon the previous content, adding new services and images.
a phenomenal job
The team at IDS once again did a phenomenal job for us. At CSG Customs & Collisions, we needed a site that accurately represented the quality of our work, our highly-skilled team, and our state of the art repair process, and IDS delivered! They took the time to understand our industry and created a platform that meets our brand identity and is extremely user-friendly. The communication throughout the entire process was excellent. Highly recommend them to any business looking to elevate their online presence.
— CSG Customs & Collisions
Get a Website That Delivers Real Results.
CSG Customs & Collisions is primed to grow their business with a website that sets them above and beyond the competition. Let’s create the same kind of transformation for your auto repair business.