Now is the best time to redesign your website. Today’s customers are reaching businesses in new ways like AI-searches, online ordering, and social media integrations. If your website feels stale, take your website redesign as an opportunity to revitalize your company’s online presence.
A redesigned website cost varies drastically depending on the size of your business. Here’s an overview of the features that determine how much it costs to redesign a website.
Cost Breakdown: What to Expect in 2026
Two major factors that determine the average cost of a website redesign are the number of pages and the types of features you want to include. Depending on the length and complexity of your website, the design cost can significantly vary. Let’s break down the design cost of a web agency like Interactive Design Solutions.
Landing Page
Product/Company Showcases
1 Page
<$5K
A landing page is a one-page website that gives your customers an overview of the business. They are commonly used as a sales funnel for fledgling businesses who want to get their foot in the door.
Small Businesses
Local Service Providers
3 - 10 Pages
$5K - $15K
A small business website is typically three to ten pages. This covers an About Us, Products, Services, Careers, and Contact page. Most local businesses, such as auto shops, construction services, and restaurants are in this category.
Medium Businesses
Multi-Location Chains
10 - 25 Pages
$15K - $40K
Medium-sized businesses are looking to gain more functionality out of their online presence. At this size, businesses can utilize features like blogs, social media posts, and portfolios to maximize value.
Large Businesses
National / International Companies
25+ Pages
$50K+
Large businesses tend to look for a more customized solution. These businesses have several locations, many services, blogs, and methods of contact that need to be addressed. For international businesses, creating a multi-language site may be necessary.
Site Features Worth Investing In
Even for small businesses, there are certain features you don’t want to miss. SEO, loading optimization, and core web vitals are essential to your redesigned website being a search-ranking success. Here are some things to look out for on your search for a web agency.
Search Engine Optimization (SEO)
Search Engine Optimization is critical for your website to reach new customers. Prioritize your target audience by meeting them at step one- the first search. A SEO-friendly website appears at the top of search results.
Ensuring your website is read by search engine crawlers doesn’t mean your website will look ugly. A great website increases lead generation in search results, and user conversion on your pages.
Answer Engine Optimization (AEO)
Answer Engine Optimization improves your website’s visibility to AI chatbots, such as ChatGPT, Gemini, and Microsoft Copilot. Everything from word choice, layout, and metadata can help or harm your site’s visibility to AI.
AEO is similar to SEO, but not the same. AEO focuses more on conversational questions, while SEO focuses on keywords, according to SEO.com.
In a world where more people than ever are using AI to search (TechCrunch), businesses can’t afford to lose their share of the market. Make sure your web agency of choice is aware of AEO and actively employs it in their design process.
Accessibility
Accessibility is a requirement for every business’s digital services, not just for the entryway of your building. Your website should have certain functionalities to accommodate users with visual and motor disabilities.
- Accessibility widget. Modern websites utilize an accessibility widget, like Accessibe. Users interact with the widget to change the page's font size, adjust contrast, and use color blindness filters.
- Screen reader support. If your website uses images with built-in text, users cannot access the content on your pages.
- Tab navigation. For users who can't use a mouse, your site's links and pages should be navigable by keyboard. Depending on how old your website is, a full redesign may be required.
Mobile Responsiveness and Performance
You should never have to tell a customer “It’s easier to do this on a laptop.” Mobile-friendly websites are a must in 2026. Every booking feature, calendar, blog, gallery, and contact form should be easily viewable on your website.
When choosing between designing your own website or employing an agency, don’t be misled. Some free and even paid DIY templates look snazzy on desktop, but lose functionality once opened on a phone. A web agency will know that custom-optimizing every component is a necessity.
Types of Website Redesigns
A website redesign doesn’t always mean you have to start from scratch. Modifying your existing site can save time and money. Whether or not you need a complete redesign depends on your budget, how old your website is, and how much needs to be changed.
Website Maintenance
Depending on the current state of your website, your pages might only need minor changes. This level of design is typically called website maintenance. Website Maintenance tasks are routine updates and changes to your website to keep it looking its best. These updates include plugin updates, server upgrades, and refreshes to page text.
If you are not an experienced web developer, ongoing maintenance can take valuable time to troubleshoot and carry out. A website maintenance agency like Super Web Heroes can handle your maintenance tasks. Their experts are well-versed in performing page tweaks, automatic updates, and backend support to keep your site running smoothly.
Conversion-Based Upgrades
This method focuses on improving the site’s user flow to boost the user experience. Improving conversion rates includes streamlining the checkout process, adding new buttons, improving navigation, and making the website more accessible.
Conversion-based upgrades are cheaper than a full redesign, but with a drawback. Choosing an upgrade instead of a full redesign means you’re stuck with the same branding, content, and overall feel. For a truly new user experience, choose a complete overhaul.
Complete Overhaul
For most businesses who are not satisfied with their current website, we recommend choosing the complete overhaul. Redesigning your website comes with the opportunity to rebrand and realign your online presence with your business goals. There are many benefits to redesigning your website:
- Full Rebranding. Match your website with your business's colors and visual identity. If you don't have a set identity, the web agency can work with you to build your dream brand.
- Showcase New Products/Services. Promote your new services and announce new products. Today's websites offer easier ways to add content than years before.
- Search Rankings Boost. Old sites decline in Google search rankings. An updated website will reach the core web vitals required to reach the front page of searches.
- Add New Features. Bring new functionality for your users through features that weren't on your previous site. Add a calendar, social media gallery, detailed quote forms, etc.
- Improved User Experience. Building a new website means you can plan your customer's experience from scratch. The higher conversion rate, the higher sales.
How Much Should I Spend On a New Website?
Website cost is determined by the resources needed to reach your goals. The more time and resources invested by the design agency, the higher the cost.
The DIY Approach
Price: Your Own Time
Doing it yourself has the lowest average website redesign cost, but you must commit more of your own time. Time is valuable, so most business owners elect to delegate the design process to a professional web agency.
Small Businesses
Price: $7,500 to $15,000
This method focuses on improving the site’s user flow to boost the user experience. Improving conversion rates includes streamlining the checkout process, adding new buttons, improving navigation, and making the website more accessible.
Conversion-based upgrades are cheaper than a full redesign, but with a drawback. Choosing an upgrade instead of a full redesign means you’re stuck with the same branding, content, and overall feel. For a truly new user experience, choose a complete overhaul.
Mid-Sized Businesses
Price: $15,000-$40,000
Mid-sized businesses unlock new functionality at this price. Multi-location stores can utilize location maps for their customers. Custom branding, animations, and interactive elements create a memorable user experience. Region-based content makes the website feel more personal.
These businesses produce blogs, share social media, and frequently update their website for a steady content creation output for their audience.
Large Businesses
Price: $40,000+
For business owners who want to be an industry leader, your online presence is the place to start. Enterprise-sized websites are a long-term investment into the future of your business. These websites are optimized with user experience analysis, SEO expertise, and continual refinements. Enterprise websites constantly change and improve, keeping on top of trends and at the top of search results.
At this size, businesses are getting a truly one-of-a-kind website that sets them apart from the competition.
Common Questions
Let’s go over some common questions people have regarding their company’s website.
Am I Due for a New Website?
The number of years before a website needs redesigning is a case by case basis. Even a 3-5 year-old website can be in need of a change, if it has a high bounce rate. What matters is if your pages are appearing in search results, and if your users are finding what they need.
User engagement and lead generation are two important metrics for determining if your current website is outdated. If you haven’t received any contact form submissions, sales, or comments about your website, then it’s time to look for a web agency.
Any website older than 8-10 years needs a redesign, guaranteed.
Will My Website Go Down During the Redesign?
The number of years before a website needs redesigning is a case by case basis. Even a 3-5 year-old website can be in need of a change, if it has a high bounce rate. What matters is if your pages are appearing in search results, and if your users are finding what they need.
User engagement and lead generation are two important metrics for determining if your current website is outdated. If you haven’t received any contact form submissions, sales, or comments about your website, then it’s time to look for a web agency.
Any website older than 8-10 years needs a redesign, guaranteed.
Is My Website Effective?
An effective website helps your business attract more visitors, increase engagement, and drive more sales. If your current content strategy is not bringing in new customers, your website is not performing effectively. A strong website attracts new customers and keeps existing ones coming back.
Can I Transfer my Content Management System (CMS) to my new Website?
Yes, you can transfer your Content Management System (CMS) to your new website. Almost every CMS can be converted and transferred from one platform to another. Content migration is a straightforward process that your web agency can work with you on. Once the migration is complete, you’re ready to go.
Costs to Budget For
The more time and resources invested by the design agency, the higher the cost. In short, you get what you pay for. These are some items you should budget for, to get the most out of your new website.
Photography and Icons
Half of your website is visual imagery. Don’t cheap out by using the same free stock photography that your competitors are using. Web agencies have access to premium images, videos, and sometimes their own photographers. This cost is typically included in the agency’s pricing.
Great icons are as important as great images. Choose an agency that has a strong sense of branding, color, and icon use. Just like photography, web agencies own collections of premium icons that they can utilize to elevate your website.
Third-Party Integrations
Custom features such as booking plugins, email tracking, and membership systems have their own pricing. These costs are either a one-time payment included in the initial project proposal, or a recurring payment.
A web agency can work with you to find and customize the third-party integrations that best meet your needs. The result is a custom, seamless experience that runs great for your customers.
SEO
Search Engine Optimization (SEO) improves the visibility of your pages. SEO optimization cost is roughly determined by page count. On average, a 3-page website costs less than a 10-pager. But, if your goal is to grow your business by reaching a hyper-specific audience using certain keywords, it may cost more.
Conclusion
Website redesign pricing is determined by your goals, the number of pages, and the size of your business. The price can range from $5,000 for a small business to the tens of thousands for a large, international enterprise.
It doesn’t matter if you are a local service provider or a nationwide supplier— the website with the best core web vitals and SEO will rise to the top of the search results.
No matter what industry, employee count, or revenue, it’s important to design your website as effectively as possible. The higher quality the website, the longer it will last.
Frequently Asked Questions
How long does it take to redesign a website?
It can take anywhere from one month to six months for a website to go through proposal, concepts, design, development, and handoff from project managers.
Note: Some freelancers on platforms like Fiverr advertise that they can build websites in as little as one week. These developers are using templates, not designing a fully custom website for you. To get a truly custom website build from the ground up to fit your needs, choose a reputable web agency.
Do I still need a website in 2026?
Yes. If your website hasn’t been getting you leads lately, it’s not because nobody’s on the internet— it’s because your website needs upgrades. The web landscape is rapidly changing, and it takes a modern, purpose-built website to stay relevant in AI-search results and queries.
How do I get started with a web redesign project?
Get started with a web redesign project by choosing a local web agency. They should know your industry and have the experience to back it up. We encourage you to compare your options, read case studies, and actually visit their client’s websites to see if they would be a good fit for you.
At Interactive Design Solutions, we design websites that drive results. We have 20+ years of experience building websites for industries such as construction, automotive, technology, agriculture, manufacturing, and more. Read our Case Studies see our capabilities in action.
