Google News For Advertisers & Marketers
In their quest to help businesses grow online, Google is rolling out two new features for marketers and advertisers. Google Analytics will be getting a new Insights page that utilizes machine learning to alert advertisers of forecasted search trends and audience insights. You’ll also be able to see and implement corresponding automated campaign recommendations directly from the Insights page. The services are robust, so we thought we’d sum them up for you.
Insights Customized For Your Business
The new insights page will feature a section that displays current and emerging trends based on search demand for products or services most relevant to your business. With this information, organizations will be able to better prepare with more merchandise, staff, and marketing. You’ll also be able to drill further down into your analytics with the new Google Insights page.
Users can get a better understanding of what consumers are searching for, and even discover geographic locations where demand is growing the most. This can uncover the possibility of new products, new service areas, and new marketing opportunities. The beta for the new Insights page will be rolled out in the coming months. Stay tuned to Google for more info!
Introducing Performance Max Campaigns
For even more informed marketing, Google created Performance Max campaigns.The goal of Performance Max campaigns is to offer the power of automation to more businesses. Performance Max campaigns will build on learnings from Google’s current fully-automated campaigns to deliver a more comprehensive advertisement across a wider range of marketing objectives.
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