5 Ways to Connect Your Website to Social Media
It’s no secret that Social Media rules the modern world. But cute cats, funny videos, heart felt stories, and shared images are only a small part of the experience. If used properly, social media can be an invaluable tool for businesses as well. In fact, if your business is not using social media to connect with your target market by now, you are missing the boat.
For those of you that have taken the leap into the wonderful world of social media for business and are wondering how to connect all of those profiles to your website, this one’s for you.
1. Add Icons/Buttons to Your Home Page
Placing icons or buttons on your homepage is by far the most common way to connect your social profiles to your website. The key to doing this successfully is location, location, location. Placing icons in the footer or “below the fold” (below the immediate screen a user will see when they visit your website) will make them less likely to be seen and interacted with. I strongly recommend placing the icons somewhere they will get the attention you want, such as in your header.
2. Include Like and Share Buttons on Articles and Product Pages
In addition to adding icons to your homepage, I strongly suggest adding a way for your website visitors to easily like and share your posts, pages, and products. As with the homepage icons, you are going to want to place these buttons in a spot where they can easily be used. Placing them at the bottom of your posts or pages, and below your title or below the description of your products ensures people can easily share them. If your website was built with WordPress try a plugin such as Shareaholic.
3. Include Social Feeds to Display Relevant Information
Including a social media feed on your website is a great way to show your visitors how you connect with your target audience. Within a few seconds of viewing your feed, visitors can assess your content for quality and then “follow” or “like” your page for future updates if they enjoyed your content. Feeds can be incorporated almost anywhere on your website. However, you should be careful about where you place them. You do not want an empty or mismanaged feed being displayed prominently on your home page.
4. Create a Social Media Hub Page on Your Website
If you or your company has a wide range of social media profiles, you may wish to consider adding a social media hub page to your website. Consider this the Grand Central Station of all incoming and outgoing social media for your company. This page will give any visitor a quick way to catch up on all the things your company is doing in the social media realm. There are many great examples of a social media hub pages around, but one of the best has to be Dr. Pepper’s Community page as seen below.
5. Add fan-generated content back to your website
If you have contributed the time and effort that it takes to engage your audience successfully in the social media world, then you definitely want to display that on your website. Odds are your audience will love the fact that you received their likes tweets, images, check-ins, etc. and then took the time to incorporate them for others to see. So whether you have client testimonials, pictures of your product in use, customer reviews, or something as simple as a check in at your restaurant, make sure you place them in appropriate places on your website for everyone to see.