What Does It Mean To Buy Facebook Likes?
Before you can successfully dive into creating a new marketing message, you need to take a look at your existing message. You may be thinking to yourself, “I haven’t established a message yet.” That’s not true. As I said previously, whether you intend to or not, your company is sending messages.
Where do you start? Take a look at your existing marketing materials, email campaigns, your website, social media, and all of your other marketing. Really dive into them and determine what message is being sent. Store all that info for later use and move on to step two. Determine what you want to say.
Now, this is your time to shine. What makes you different as a business? Do you have goals? What are your company values? Determine what elements you want to include and then combine them into one clear message. That’s the message you’ll want to convey to your audience. After that, put your new message into action! Are you an eco-friendly company? Then package your products in an eco-friendly way.
Cons: Buying Likes Foster Unengaged Audience
Facebook’s algorithm for 2020 prioritizes engagement, and genuine engagement at that. Though Facebook allows it, buying Likes is a problem because it dilutes the efficacy of the platform for business. Therefore, Facebook continually works to detect low-quality engagement AKA purchased likes from fraudulent accounts. In 2014 alone, 83 million fake accounts were deleted, which makes up for 11.2% of the 1.3 billion total accounts. The more your platform relies on these fake Likes, the more likely you are to lose viability.
Cons: Buying Likes Could Damage Your Reputation
If you’ve been thinking about buying Facebook Likes, consider this for a moment: How would you feel if everyone found out? Odds are you’d be ashamed and expect to lose some followers and favorability. While hiring a click company is a quick and easy way to bolster your numbers, it’s also a one-way ticket to hiding a dirty little secret from all your true followers. If you, the Facebook account owner, don’t even have faith that your business page can garner authentic interest, how do you expect the public to believe in your product or service? Just because it is legal doesn’t mean it is right.
Cons: Buying Likes Supports Click Farms
Supporting local farms: good. Supporting click farms: bad. Click Farms are an undercover operation in which low-paid workers fraudulently interact with online content to artificially boost likes, comments, shares, views, and followers. Not only is this bad for your business (see above), but this also perpetuates extremely unethical workplace practices. According to The Guardian, click farm employees experience poor work conditions, “sitting at screens in dingy rooms facing a blank wall, with windows covered by bars, and sometimes working through the night.”
Countries like India, the Philippines, China, Indonesia have all emerged as major hubs for buying Facebook likes as they are all locations for low wages and high tech penetration. Click Farm employees could have to generate 1,000 likes or follow 1,000 people on Twitter to earn a single US dollar.
How To Grow Your Page The Right Way
Despite its many harmful effects, buying likes can still be a tempting option. Don’t succumb! Instead, try the following. First, Check out this video on the top 6 secret tips to get more likes on Facebook.
If that doesn’t pan out, Hire a professional marketing team to help you grow your Facebook page the right way. Here at IDS, we believe the first step to great marketing starts with you. If you want to drive more traffic, sell more products, build your brand, or reach your target market you have to put the right content out there. On top of that, it HAS to provide value.
If a piece of content doesn’t bring value, skip it. No matter what you’re looking to achieve–driving more traffic, selling more products, building your brand, or reaching your target market–we can help. And we can’t wait to work with you! Contact us today. If you’ve tried one of these tips or you have other tips that have worked for you, share your experience in a comment below.
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