Warning – Your Website Needs Attention
Websites can be a very useful tool for any business. However, when your website is neglected, has errors, and contains misinformation it can become hazardous to your business. Customers visiting your website may call the wrong number, get directions to the wrong location, or see outdated pricing and menu options. These are just among some of the most common website hazards that we see on a daily basis. Complete the checklist below to make sure that your website is up-to-date!
We believe this is by far the most important section. Every day potential customers use the information on your website to get in touch with you and find your business. If these customers are getting the wrong information you may be losing out on their business. Here are a few things to check on.
Are all of your Phone Numbers accurate? This includes your main phone number, fax, emergency service numbers, etc.
Do you have your email address listed? If so, is it the one you check regularly and respond to quickly?
Is your address recent? Did you open a new location or change locations since your last website update? You don’t want to send customers to the wrong place!
Is your contact form functioning correctly? An easy way to tell is to send a test email and see if you receive it.
Are your hours correct? Make sure you are showcasing accurate business hours to let customers know when you are open, and when your are not.
Services Offered and Pricing
Potential customers often view your website to see what services you offer and how much they cost. If your website does not have the services that you currently offer or your prices are outdated, you could be losing money and potential customers. Overall, if you’re a service based business, this should be the focal point of your website.
Are your services listed on the Home Page? If not, do you have easy to find links to the specific pages that discuss your services?
Can customers easily inquire about the services that you offer? A request a quote form or another call-to-action should allow customers to quickly get in touch with you.
Do you have your prices listed online? If so, have your prices increased or decreased since the last time you updated your website? Nothing is worse than being called out on an incorrect price. It creates a bad customer experience that’s easily avoidable.
Do you guarantee low prices or have a special offer for your online customers? Make sure that your online offers are still valid and that they match your current specials.
Do you have a portfolio? If so, have you included your most recent work? What about old projects? Make sure you remove projects that are no longer relevant or are not showcasing your best work.
Other Common Website Errors
Broken links, missing images, and buttons that do not work seem to be very common as well. All of these create a potential negative experience for new and returning customers. Correcting these issues is a simple way to ensure potential customers can get to the information they need quickly and hopefully accomplish the goals of your website.
Do you have broken links? There are many ways to check your broken links. The easiest way to tell is to download a free software like Screaming Frog and run it. However, that can be a bit technical. If you’re not technical I recommend reaching out to a website design agency.
Do you see broken image icons throughout your website? Make sure that all images link to the appropriate image in your website files. If you have removed or changed images it’s a good idea to double check and make sure you didn’t break the link.
Are the buttons on your website functioning properly? Customers click on these the most! Check your buttons every once in awhile to make sure they still function as intended.
Is your blog still being utilized? An outdated blog makes your website seem neglected and may be doing more harm than good. If you’re not writing or allowing guest posts, drop your dormant blog and focus on the other pages of your website.
Is the rest of your website functioning properly? Make sure that toggles, accordions, sliders, and all other information still loads. Especially on mobile devices. Use a phone to check what your mobile users will experience.