What does a digital marketing consultant do?
There’s a common misconception about what a digital marketing consultant actually does. Rather than carrying out day-to-day advertising tasks, they simply act as a coach for the marketing team. Marketing consultants make high-level decisions based upon a company’s existing business model, advise improvements to increase potential, then delegate tasks to carry out the marketing strategy. A digital marketing consultant’s responsibilities also include:
- Web Design & Development
- Search Engine Optimization (SEO)
- Evaluate Social Media & Email Marketing Efforts
- Improve Branding
- Find New Opportunities for the Business to Improve Existing Customer Relationships
- Attract New Customers
- Use Analytics to Monitor Results
Why should I hire a consultant?
Well, that depends… Are you a business owner who wants to:
- Strengthen Current Customer Relationships
- Expand & Grown Your Customer Base
- Define Your Online Marketing Goals
- Access Data-Driven Information About How Well Your Marketing Budget is Performing
Who stands to benefit from a digital marketing consultant?
Simple: everybody! Getting the help of a third-party, unbiased professional can make a huge impact on an organization. A fresh set of eyes zeroed in on your marketing can uncover gaps that may go completely unnoticed by internal employees. Plus, seasoned marketing consultants have years of experience in the field. They’ve seen what works, what doesn’t, and alway stay up-to-date with the latest marketing and advertising trends. The truth is, no company has flawless advertising. For that reason alone, everybody stands to benefit from a marketing consultant!
How much does it cost to hire a marketing consultant?
- Investigate Their Service Offerings: Have a clear idea of what services you’re interested and make sure their offerings align.
- Explore Their Portfolio/Case Studies: Have they worked with companies like yours, or even in a similar industry?
- Follow Up on Reviews: If you’ve got the time, consider following up on any reviews or testimonials you find regarding a marketing consultant.
- Research Their Tech: Make sure they have reputable ROI software to measure results.
Additionally, overhead and demand factor into the cost to hire a digital marketing consultant. Long story short, fees can range anywhere between $65 and $300 per hour. Contacting specific marketing firms or consultants and requesting rates is the only way to get a hard and fast estimate.
What’s next?
You learned what a digital marketing consultant does, why you should hire one, how you can benefit, and how much it would cost to add one to your payroll. So, what’s next? That is completely up to you! You may find that your organization’s marketing is on track. Or, as a leader, you could take a big-picture look at your company and see room for improvement. After all, no one is perfect! If you’re interested in growing your business through the power of marketing, IDS offers online marketing for companies big and small. We bring an authentic, data-driven approach to every marketing strategy. Let’s chat about your goals today!
Watch How We can Transform Your Marketing.
IDS specializes in marketing that puts businesses in front of the right eyes.