What are Marketing Operations?
Marketing operations encompass your employees, industry knowledge, marketing process, budget, metrics, and technologies—basically everything that makes your marketing work! All of these aspects facilitate your marketing strategy from end-to-end to reinforce your business’ foundation and help your marketing run smoothly. Every element is an imperative cog in your marketing machine. In other words, every part must be tended to in order to guarantee a successful outcome.
How to Optimize Your Marketing Process
Now that you understand what marketing operations are, let’s talk about where we often find areas for improvement with our clients. The five main areas where you can typically make marketing process improvements are:
- Team Management Software
- Identify Your Target Audience
- Quality Content Creation
- Data & Analytics
- Budgeting
1. Utilize Team Management Software
2. Identify Your Target Audience
3. Quality vs. Quantity Content
While it is important to stay consistent with publishing a certain quantity of content, creating quality content is a better driver of your marketing operations. Share your knowledge with your social media followers by creating educational posts.
Leverage your audience and thank them for following by releasing a contest with prizes; be sure to encourage entries to share the post for more reach. Repurposing old content and improving upon it is a good practice as it can save your content marketing teams a whole lot of work! Above all, be authentic. People are constantly bombarded with sales pitches from all over the internet.
Don’t sell. Instead, focus on creating quality content and it will attract new customers all on its own.

4. Data & Analytics Management
Data-driven marketing helps prioritize making improvements to your marketing operations. For example, performance data can help you identify which content your target audience prefers while letting you know which efforts you can ditch. Data analytics can also help you set up geographical ads, show you how long visitors stay on each webpage and even tell you what day of the week your social media posts perform best.
If you’re not checking your data and analytics on a regular basis, start now! It will help you optimize your marketing efforts resulting in lower costs and more time. And who doesn’t love that?
5. Revisit Your Budgeting
Start Optimizing Your Marketing Operations Today
I know, it was a lot of information and we breezed through it rather quickly. By now you hopefully have an answer to how many keywords should a website have. And more so, a good idea of how to implement those keywords successfully. Don’t forget to watch out for keyword stuffing or poorly written content that will hurt user experience, or get you penalized. I can promise if you take your time, and follow the suggestions above, you’re sure to see your pages ranking better in no time.
If you start down the path of keyword optimization and you need some assistance, we’re here to help! Don’t hesitate to contact us! We’d love to hear from you.
Watch How We can Transform Your Marketing.
IDS specializes in marketing that puts businesses in front of the right eyes.